Allow approx. 1 hour to complete this per client

When A Gift from Santa Feature is finished

• Go to Contact CRM | Add tag | Gift from Santa Previous
• Remove tag “Gift from Santa”

Gathering Stats

Create a word document and add the Gift from Santa Reporting  template content below. You can add all client details in the one document.

Template for report -

Feature: A Gift from Santa (year)

Start Date:

End Date:

This report covers all term advertising dates – No of days

Google Analytics

Full site visitors over advertising term:

Full site page views over advertising term:

Gift from Santa category hits:

Direct:

Through FB:

Client Advert hits: Name – No of hits

Direct:

Through FB:

Client Advert hits: Name – No of hits

Direct:  

Through FB:

Client Advert hits: Name – No of hits

Direct:

Through FB:

Client Advert hits: Name – No of hits

Direct:

Through FB:

Analytics External Links

Client website links: Client Name - No of hits

Client Name – No of hits

Client Name – No of hits

Client Name – No of hits

Google Search

There will not be any search stats as this is just a short term Feature

Social Media Stats

Facebook post stats (Reach, Impressions, Engagement):

General posts – Reach No

Client Name – No, No, No = Total

Client Name – No, No, No = Total

Total –

How to gather stats

Analytics

Gather and list their stats for the template from WordPress Analytics link as follows -

Go to WordPress | Analytics

At the bottom right of the first box click on Source: Analytics

This opens Google Analytics in a new window. Top right put in your client custom advertising dates - untick the compare to box

In the left menu to to Behavior | Site Content | All Pages

In the search box enter something significant from the url you are searching | Enter

This will bring up any url’s with that term

Get analytics for client page

Put your stats in the template

Go to Behavior | Events | Top Events | Event Label

Search on client name to get stats

Put in your template

Social Stats

Gather any other stats eg Facebook post stats by

Going to the Facebook page | Insights | find the post and you will see Reach numbers. To see Impressions change the search option at the top of the Reach column

Keep your document open to copy over stats to your email template

Client Reporting

Go back to WordPress | Contact CRM

Find your client contact

Emails | Send Email | Use Email Template

Select “A GIFT FROM SANTA – Closing Report to Clients” template | complete all fields

SEND