Standard Operating Procedures

Below are links to our operating procedures step by step guides -

Management Procedures

• Creating Procedure Flowcharts - How to create a linked flowchart for a procedure with anchor links and through Canva - these are displayed at the top of procedures for easy section jumping
• Support Tasks
• Filing a GST Return
• Email Templates

Sales Procedures

• Step by Step Guide to SEO Audit - Use this to see how a client or potential client site performs and ranks and to suggest keywords
• Research and Site Testing for Keywords - Use this procedure to test a Linku2 category for Google rankings. Complete the process if you wish to then go to stage 1 of sales and approach potential prospects
• Blog Post length tips and tricks (pdf file) (for Management use)
• Features Promotion Calendar (pdf file) - sales version

Sales Tools

• Blog Post Guidelines for business submissions
• Features Promotion Calendar (pdf file) - sales version
• Feature Dates 2024 - list
• Sales Techniques and Processes - Negative Reverse Selling - Comprehensive guide to using the negative reverse selling technique.

Sales SEO Audit process and tools

If you would like to consider offering an SEO Audit to a business to peak interest in a sale it is wise to first request Management to conduct a research and site test on Linku2 Hibiscus Coast for related keywords to ensure we have an attractive alternative if their audit is not what they hoped.

• If you offer a business an SEO Audit, once this is complete, you can use this sales tool - Sales Process - Stage 1 - Use this process once you've completed your keyword testing, due diligence and keyword ranking upgrades if you are satisfied you want to take this to the next stage.

Social Media

• Regional Facebook Sharing Procedure - Posting and sharing posts in regional pages for targeted profile page growth
• Regional Facebook Sharing KPI's and Payment Schedule

WP Engine Processes

• Metadata Importing/Exporting - to get metadata title and description into businesses and posts through SEOPress
• Set up a new Directory Category - Step by Step guide to setting up a new category page with listings
• Weekly New Business Listings Uploads from Forms - Guide to uploading new business listings from submitted forms using Business Listings Upload Template
• Uploading All Import Business Listings - Importing and updating site business listings - 2 stage process
• Changing Business Listings Template
• Set Up of Classified Categories - How to set up or change categories in the Classifieds (WP Advert) plugin

Excel

• Excel - Tips and Tricks
• Splitting cells in Excel