Social Media Sharing Procedure

The 14-Day Social Sharing Sprint: Master SOP

This procedure governs your social media distribution. It is built to ensure zero-clash sharing, allow for growth-tracking of new groups, and provide a fail-safe against broken links.

PHASE 1: The "Friday Prep" (Setup & Supply)

Perform this every second Friday to set up the next 2-week cycle.

1. Schedule Base Content (The Supply):

• Where: Meta Business Suite Planner.
• Action: Schedule all baseline client and feature posts for the next 14 days.
• The Golden Rule: Schedule every post to go live at least 24 hours before you plan to share it in the pods.
  • Example: If you plan to share a post on Monday, ensure it is published in Meta by Sunday at the latest.
• To do this open your MASTER POD SCHEDULE - Save as a new document for your dates
  • Then work through each row - add in client name, check original posting profile and go to that profile either find a post you want to share in that spot or create a new post
  • You can add links to scheduled posts but just make sure that post publish date is at least 24 hours before the date you enter to share it, eg to be shared on a Monday the post must have been published on the Sunday prior or earlier.

Action:

• Paste the URLs of your scheduled (or already live "Library") posts into the "The Original Post Link" column.
• Use your Social Media Manager Gem to generate caption variations.

3. Content Creation (Gemini Gem Workflow):

• Procedure: Open your "Social Media Manager" Gem and paste this system prompt:
• "You are the Linku2 Social Media Manager. When I provide a link/summary, write: 1. A hook (one sentence). 2. A call to action (one sentence). 3. Under 30 words total. 4. No hashtags. 5. Local/friendly tone."
• Save: Copy the Gem's output directly into the "Post Content / Text" column of your spreadsheet.

PHASE 2: The Daily Execution (The Routine)

1. Side-by-Side Setup:

• Open: Two windows of your Master Spreadsheet side-by-side.
• Left Window: Master Pod Schedule tab.
• Right Window: Pod Check-Off List tab.

To open two sheets from excel spreadsheet side by side

1. Open a New Window: With your Excel file already open, go to the top menu and click on the View tab. In the "Window" group, click New Window.Note: This doesn't create a new file; it just opens a second "view" of the exact same spreadsheet.
2. Arrange them Side-by-Side: Stay on the View tab and click Arrange All.
3. Choose Your Layout: A small dialog box will pop up. Select Vertical (to put them left and right) or Horizontal (top and bottom), then click OK.
4. Select Your Tabs: You will now see two identical windows of your spreadsheet. Simply click on Sheet 1 in the left window, and click on Sheet 2 in the right window.

💡 Pro-Tip: Synchronous Scrolling

If you want both sheets to scroll up and down together so you can compare data line-by-line, go back to the View tab and turn on Synchronous Scrolling (it looks like two sheets with a tiny double-arrow between them).

When you are done, just close one of the windows by clicking the X in the top right corner. Excel will instantly go back to your normal single-window view, and all your edits will be saved!

2. The Fool-Proof Sharing Workflow (Daily, Morning):

• Step 1 (Validate): Look at today's 3 slots in your Master Schedule. Click the link. If it opens, proceed. If it is broken or missing, mark the row [WAITING] and skip.
• Step 2 (Prepare): Switch Chrome to the required Profile.
• Step 3 (Open Pod): Right-click the Pod Bookmark Folder (e.g., Pod 2a) on your Chrome bar and select "Open All".
• Step 4 (Share): Paste your caption and link into each group tab.
• Step 5 (Track Growth): Check the Right Window (Check-Off List).
  • If you are a member of the group, post and close.
  • If you are not a member ([ ]), click "Join" and type X (or "Requested") into the Check-Off List.

PHASE 3: The 24-Hour Buffer "Content Lined-Up" Cheat Sheet

Use this guide to ensure your native posts in Meta are "Supply-ready" before your sharing "Demand" dates.

Share Day (In Pods)	Campaign Type	Meta Native Post Deadline
Mon	Holiday Post (Waikato/Hamilton)	Must be live by Sun
Mon	Holiday Post (General)	Must be live by Sun
Tue	Feature Post (Business)	Must be live by Mon
Wed	Holiday Post (Waikato/Hamilton)	Must be live by Tue
Wed	Holiday Post (General)	Must be live by Tue
Thu	Feature Post (Community)	Must be live by Wed
Fri	Holiday Post (General)	Must be live by Thu
Sat	Feature Post (General)	Must be live by Fri
Sun	Holiday Post (Waikato/Hamilton)	Must be live by Sat

PHASE 4: The 14-Day Rotation Cycle

• Week 1: Use Pods 1a–1d (Waikato), 2a–2g (HBC), 3a–3g (North Shore), 4a–4c (Auckland).
• Week 2: Continue through the list, deploying Pod 5a/5b (Extended Waikato) and Pod 6a (Auckland Business) as per your master spreadsheet rotation.

PHASE 5: The Reporting Day (Day 15)

Reset: Delete the links and text to clear the spreadsheet for the next 14-day sprint cycle!

Extract Data: Go to Meta Business Suite > Insights > Content.

Filter: Select the date range for your 14-day sprint.

Populate: Match the posts to your spreadsheet rows and type the Reach and Engagement numbers into the final two columns.

1. The Master Spreadsheet (The "Control Center")

Format: A single Excel (or Google Sheets) workbook with three specific tabs. Do not use separate documents; keeping everything in one file ensures you can cross-reference everything without closing windows.

• Tab 1: The Master Pod Schedule (The Blueprint): This is your 14-day rotation plan. It tells you what to post, which profile to use, and which pod to drop it into.
• Tab 2: The Pod Check-Off List (The Tracker): This tracks your membership progress. It lists every group in your "New Pod System" and lets you mark [X] for groups you are already in, and [ ] for groups you still need to join.
• Tab 3: The Library (The Content Bank): This is a simple list of your "Evergreen" posts. When you don't have a new post, you come here to grab a link to an old, high-performing post that you can share again.

2. The Native Meta Schedule (The "24-Hour Buffer" Fail-Safe)

Format: Meta Business Suite Planner.

• The Concept: This is the source of your posts.
• The Rule: You schedule all your native posts here. To avoid sharing a post that hasn't gone live yet, you must schedule it at least 24 hours before you plan to share it in the groups.
• Why this works: If you go to share a post and it isn't live on your main page yet, you will know immediately that your "buffer" was too short. It prevents you from ever sharing a dead link.

3. The Daily Workflow (The Execution)

Format: A 15-minute routine performed every morning.

1. Open: Your Master Spreadsheet (Control Center) and your Facebook Profile (Sharing).
2. Validate: Check if today’s posts are live in Meta.
3. Share: Click the bookmark folder for your assigned pod (e.g., "Pod 2a"). It opens all 9 groups.
4. Action: Paste your caption/link. If you are already a member, click "Post." If you are not a member yet, click "Join" and update your Pod Check-Off List.

How to view 2 Pod spreadsheets side by side

Comparing Workbooks Side by Side

1. Open your workbook as normal.
2. Go to the View tab on the top ribbon.
3. Click the New Window button (it's usually in the "Window" section).
   • Note: It will look like nothing happened, but Excel has just opened a second instance of your file.
4. With both windows now technically "open," go back to the View tab.
5. Click the Arrange All button.
6. Select Vertical (for side-by-side) and click OK.
7. Now, in one window, select the first sheet you want to see. In the second window, select the second sheet.
8. Pro-Tip for Working Side-by-Side
9. If you want to scroll through both sheets at the exact same time (for example, if you are comparing two lists), you can click View Side by Side (located in the same "Window" section of the View tab). This will enable Synchronous Scrolling, meaning when you move one, the other moves with it automatically.

---

Pro Tip for Layout

If you prefer to see your documents stacked vertically (one on top of the other) rather than horizontally, click the Arrange All button in the 'Window' group and select the Vertical option from the dialogue box that appears.

4. The Content Creation (Gemini Gem)

Format: A system instruction added to your "Social Media Manager" Gem.

You don't need a separate file for this. You just need to configure your Gem to be a "Caption Factory."

How to set this up:

1. Go to your Gem settings.
2. Add this instruction to your System Instructions:"You are the Linku2 Social Media Manager. When I paste a link to a published post, you must provide:
   1. A hook (one sentence).
   2. A call to action (one sentence).
   3. Total word count: under 30 words.
   4. No hashtags.
   5. Tone: Local and friendly."
3. How to use it: Every time you need a caption, paste your post link into the chat with the Gem, and it will spit out the exact text for you to copy into your Master Spreadsheet.

Your Weekly "Assembly Line" Routine

• Friday Afternoon (The "Supply" Session):
  • Meta: Schedule all "New" posts for the next 14 days (ensure 24h buffer).
  • Spreadsheet: Grab all live links (new + library posts) and paste them into your Master Pod Schedule tab.
  • Result: You now have 14 days of work ready to go.
• Monday–Sunday (The "Execution" Session):
  • Open Spreadsheet $\rightarrow$ Open Chrome Profile $\rightarrow$ Click Bookmark Folder $\rightarrow$ Paste & Post.
  • No thinking required. Just mechanical execution.
• Day 15 (The "Reporting" Session):
  • Open Meta Insights $\rightarrow$ Run down your list $\rightarrow$ Copy/Paste results into your spreadsheet's "Total Reach" and "Engagement" columns.

Social Sharing Procedure

PHASE 1: The "Library Harvest" (Friday Before Sprint)

Do prep first for the week either on a Friday afternoon, over the weekend or early Monday. Open your MASTER POD SCHEDULE. Add dates and what else you could add then -

Audit Previous Week: Open your Meta Business Suite insights for the previous week. Identify the top 3 posts that performed well.

1. Library Link Grab: Keep these URLs handy. These are your "Evergreen" assets.
2. The "24-Hour Buffer" Rule: * New Posts: Schedule these for future dates in Meta at least 24 hours before you plan to share them in the Pods.
   • Library Posts: You don't need to do anything—they are already live. You can share these into any pod at any time because they are already published.
3. Populate Master Schedule: Paste your new links and your recycled library links into your 14-day spreadsheet.

PHASE 2: The Daily Workflow (The "Live Check" Fail-Safe)

1. The Morning "Go-Live" Check:

• Before you start sharing, glance at your spreadsheet for the day's posts.
• If it is a new post, ensure it is actually live in Meta.
• If it is a library post, it’s already live—you’re good to go.
• If it's missing: Mark the spreadsheet row as [WAITING] and move to the next. Do not share non-existent posts.

2. The 3-Step Sharing Loop (15 Mins Max):

• Step 1 (Open): Right-click the Bookmark folder for today’s Pod (e.g., Pod 3a) and select "Open All".
• Step 2 (Post): Go to the first tab, paste the caption and link, post, and close the tab. (Use the Gemini Prompt below to generate captions if you're out of ideas).
• Step 3 (Record): If you are a member, tick the row in your spreadsheet. If you are not a member of a specific group, click "Join" and make a note in your Check-Off List.

PHASE 3: The "Library Engine" (Gemini Prompting)

Whenever you have a new post or need to refresh an old one, use your "Social Media Manager" Gem to generate a stack of captions in one go.

Gemini Prompt (Copy this to your Gem):

"I am managing my 'Content Library' for social sharing. I need 5 unique, short, punchy Facebook group captions for the following post: [Paste your Link here].

Instructions:

1. Each caption must be different (vary the hook, the benefit, and the tone).
2. Total length under 30 words per caption.
3. No hashtags.
4. Keep it local, friendly, and include a call to action.
5. Present these as a numbered list so I can copy/paste them into my Pod Sharing spreadsheet for different days."

The Fool-Proof Workflow Summary

Timeline	Task
Friday (Pre-Sprint)	Harvest: Copy the URLs of 3 top-performing posts from last week's library + schedule 10-15 new posts in Meta.
Friday (Afternoon)	Fill: Paste these links into the "Original Post Link" column of your 14-Day Master Schedule.
Daily Sprint	Validate: Is the link live? (Yes $\rightarrow$ Share / No $\rightarrow$ Skip).
Daily Sprint	Execute: Open Chrome Pod Bookmarks $\rightarrow$ Paste Snippet $\rightarrow$ Post $\rightarrow$ Close Tab.
Post-Sprint	Report: Pull Reach/Engagement for the whole 14-day block in Meta Insights.

Pro-Tip: If you are ever running behind, prioritize your "Library Posts" first. They are tried-and-true content that you know performs well, and because they are already live, you eliminate the risk of finding an "empty" post link when you go to share!

1. The Master Spreadsheet (The "Control Center")

Format: A single Excel (or Google Sheets) workbook with three specific tabs. Do not use separate documents; keeping everything in one file ensures you can cross-reference everything without closing windows.

• Tab 1: The Master Pod Schedule (The Blueprint): This is your 14-day rotation plan. It tells you what to post, which profile to use, and which pod to drop it into.
• Tab 2: The Pod Check-Off List (The Tracker): This tracks your membership progress. It lists every group in your "New Pod System" and lets you mark [X] for groups you are already in, and [ ] for groups you still need to join.
• Tab 3: The Library (The Content Bank): This is a simple list of your "Evergreen" posts. When you don't have a new post, you come here to grab a link to an old, high-performing post that you can share again.

2. The Native Meta Schedule (The "24-Hour Buffer" Fail-Safe)

Format: Meta Business Suite Planner.

• The Concept: This is the source of your posts.
• The Rule: You schedule all your native posts here. To avoid sharing a post that hasn't gone live yet, you must schedule it at least 24 hours before you plan to share it in the groups.
• Why this works: If you go to share a post and it isn't live on your main page yet, you will know immediately that your "buffer" was too short. It prevents you from ever sharing a dead link.

3. The Daily Workflow (The Execution)

Format: A 15-minute routine performed every morning.

1. Open: Your Master Spreadsheet (Control Center) and your Facebook Profile (Sharing).
2. Validate: Check if today’s posts are live in Meta.
3. Share: Click the bookmark folder for your assigned pod (e.g., "Pod 2a"). It opens all 9 groups.
4. Action: Paste your caption/link. If you are already a member, click "Post." If you are not a member yet, click "Join" and update your Pod Check-Off List.

4. The Content Creation (Gemini Gem)

Format: A system instruction added to your "Social Media Manager" Gem.

You don't need a separate file for this. You just need to configure your Gem to be a "Caption Factory."

How to set this up:

1. Go to your Gem settings.
2. Add this instruction to your System Instructions:"You are the Linku2 Social Media Manager. When I paste a link to a published post, you must provide:
   1. A hook (one sentence).
   2. A call to action (one sentence).
   3. Total word count: under 30 words.
   4. No hashtags.
   5. Tone: Local and friendly."
3. How to use it: Every time you need a caption, paste your post link into the chat with the Gem, and it will spit out the exact text for you to copy into your Master Spreadsheet.

Your Weekly "Assembly Line" Routine

• Friday Afternoon (The "Supply" Session):
  • Meta: Schedule all "New" posts for the next 14 days (ensure 24h buffer).
  • Spreadsheet: Grab all live links (new + library posts) and paste them into your Master Pod Schedule tab.
  • Result: You now have 14 days of work ready to go.
• Monday–Sunday (The "Execution" Session):
  • Open Spreadsheet $\rightarrow$ Open Chrome Profile $\rightarrow$ Click Bookmark Folder $\rightarrow$ Paste & Post.
  • No thinking required. Just mechanical execution.
• Day 15 (The "Reporting" Session):
  • Open Meta Insights $\rightarrow$ Run down your list $\rightarrow$ Copy/Paste results into your spreadsheet's "Total Reach" and "Engagement" columns.

1. Client & Campaign Allocation - School Holiday Posts

Identify the week's roster: List out exactly which School Holiday clients, Blog posts and clients need coverage for the week.

Choose the posts you are going to use for the share - they can be new posts which you are scheduling or can be posts already published over the previous 1-2 weeks - Remember however when you add links in the Fortnightly sharing schedule these can be from any date but make sure they haven't been shared in the same schedule position for at least one two week cycle.

Schedule the balance of posts to publish on Facebook, ensuring they are split evenly between your pages. Space them out nicely so they are not clustered too closely together on a timeline. You can get the post link from the schedule - you don't need to wait until the post is published.

Assigning the Pods (The "Zero-Clash" Check)

Assign the School Holiday days (Mon, Wed, Fri, Sun): Slot the LU2SH and LU2 Waikato profiles into their respective geographical Pods (e.g., North Shore for LU2SH, Hamilton for LU2 Waikato).
If you are doing the Feature days (Tue, Thu, Sat) at the same time: Choose your Safe Combos (1, 2, or 3) for the Sarah, HBC, and LU2 HBC profiles to ensure no regions overlap on the same day.

2. Gathering the Assets
   [ ] Grab the links early: Go into Meta Business Suite, open your scheduled posts for the upcoming week, and copy the preview URLs.
   [ ] Draft the share text: Write the unique, engaging copy for each post directly into the spreadsheet. (Remember to mix this up slightly if you are sharing the same client twice in one week to keep the group admins happy!)
3. Finalise the Spreadsheet
   [ ] Populate the Master List: Paste the links, the drafted copy, the chosen Profiles, and the assigned Pod numbers into your "Master Pod Schedule" tab for Monday through Sunday.
   [ ] Outline Week 2: Briefly pencil in the client names for the following week just to make sure no one is missing out, but leave the links and text blank until next Friday.

If doing school holiday posts first go to GEM "Linku2 School Holiday Pod Planner" and check your MASTER POD SCHEDULE has enough slots for your clients, if not, amend and re-upload. Then enter prompt -

Please generate the schedule for Week 2. My School Holiday clients for this week are [Client A], [Client B], and [Client C] etc

Once you have all your school holiday posts go to GEM again and run the "Linku2 Feature Post Pod Planner" GEM using the following prompt, adding the links -

For blog post and client post GEM prompting: Can you please write the Facebook posts and share snippets for this week's features? Here are the links:
Feature 1: [Paste Link to Client Directory Page or Blog post]
Feature 2: [Paste Link to Client Directory Page or Blog post]
Feature 3: [Paste Link to Client Directory Page or Blog post]
Feature 4: [Paste Link to Client Directory Page or Blog post]
Feature 5: [Paste Link to Client Directory Page or Blog post]
Feature 6: [Paste Link to Client Directory Page or Blog post]
Feature 7: [Paste Link to Client Directory Page or Blog post]
Feature 8: [Paste Link to Client Directory Page or Blog post]

Balance the timeline: Schedule the original posts to publish on Facebook, ensuring they are split evenly between 2 profiles (4 profiles for school holidays). Space them out nicely so they are not clustered too closely together on either timeline.

2. Assigning the Pods (The "Zero-Clash" Check) [ ] Assign the School Holiday days (Mon, Wed, Fri, Sun): Slot the LU2SH and LU2 Waikato profiles into their respective geographical Pods (e.g., North Shore for LU2SH, Hamilton for LU2 Waikato). [ ] Assign the Feature days (Tue, Thu, Sat): Choose your Safe Combos (1, 2, or 3) for the Sarah, HBC, and LU2 HBC profiles to ensure no regions overlap on the same day. 3. Gathering the Assets [ ] Grab the links early: Go into Meta Business Suite, open your scheduled posts for the upcoming week, and copy the preview URLs. [ ] Draft the share text: Write the unique, engaging copy for each post directly into the spreadsheet. (Remember to mix this up slightly if you are sharing the same client twice in one week to keep the group admins happy!) 4. Finalise the Spreadsheet [ ] Populate the Master List: Paste the links, the drafted copy, the chosen Profiles, and the assigned Pod numbers into your "Master Pod Schedule" tab for Monday through Sunday. [ ] Outline Week 2: Briefly pencil in the client names for the following week just to make sure no one is missing out, but leave the links and text blank until next Friday.

The New "Share Button" Workflow

Repeat Down the List Click Share on your original post again. Look at the second group name in your Chrome bookmark folder. Type it into the Facebook search bar, paste your snippet, and post. Continue down the list until you have finished the folder.
💡 Why this is the winning method:
By using the "Share" button, every single group post will be officially tracked, drastically boosting the numbers on your original post. By looking at your bookmark folders to know which groups to search for, you guarantee that you never accidentally post to the wrong pod or double-up on your shares!

Prepare Your Screen Open your Linku2 Facebook page in one window to find your original post. Open your Chrome bookmarks in a way that lets you see your Pod folders (e.g., clicking 'Bookmarks' at the top of your screen so the dropdown menu appears).

Copy the Snippet Go to your spreadsheet and copy the short "Share Snippet" text for the post you want to share.

Check the Pod Schedule Look at your spreadsheet to see which Pod you need to use today (for example, "Pod 19: North Shore A").

Open the Facebook Share Menu On your original Facebook post, click the Share button, then select Share to a group. A pop-up box will appear with a search bar.

Use Bookmarks as a Checklist Click on your Chrome Bookmarks and open the folder for "Pod 19: North Shore A". Do not click "Open all". Instead, just look at the name of the very first group in that list.

Search, Paste, and Post
Type the name of that first group into the Facebook search bar in your pop-up box.
Select the group when it appears.
Paste your "Share Snippet" into the text box.
Click Post.