Research and Site Testing for Keywords

research-and-site-testing-for-keywords-procedureDownload

Before approaching potential prospects it is important to establish if, what Linku2 currently do, is of value around appropriate keywords for specific industries, eg there's no point in wooing legal firm prospects if we don't appear in any local searches for important legal keywords.

The process below should be used to -

  • Firstly, test where our Linku2 pages currently stand for a specific local keyword market (3-4 main keywords)
  • Do due diligence on current local prospects, the number of businesses, where they currently stand in Google rankings and likelihood of getting interest, eg no point in undertaking these exercises for local dairies who would never use Google and never expect anyone to find them through Google!
  • Then update all relevant category pages and business listings with appropriate SEO and resubmit for indexing
  • Then wait 2 weeks and retest

If the SEO is successful you will move on to your offer of free SEO Audits and finding out more about what prospects want and start the awareness and sales process.

Initial Testing

Firstly select the industry you are going to target

  • You will then use this test tool template to find out where our Linku2 pages sit in Google organic searches and Google Search Console in relation to specific keywords - Linku2 Internal Keyword Test Tool - Make a copy of the test tool and save
  • Once you have established our page ranks, do your due diligence around the industry. Establish -
    • How many potential clients are there locally
    • Conduct an updated search to see if you need to make changes or updates in your directory category(ies)
    • Test to see where these local businesses appear for local keyword and suburb searches
    • Rank the level of interest you would hope to achieve out of 10 (10 being very interested to 1 being not interested at all)
  • if you then choose to proceed with optimisation and category targeting, complete the Summary at the end of the Testing tool which includes -
    • the keywords to target
    • a list with main suburbs
    • using the Keywords Everywhere tool to find -
      • related keywords
      • people Also Searched For words; and
      • long-tail keywords.
    • You will then add a full list of keywords to add in both the category pages and the business listings (no spaces between, separated by a comma only) and you will note the categories to add these to.

SEO Category Updates

You then need to go to each category page and update as follows -

  • Check your SEO Meta Title and Description settings - put these through the 8 Point SEO Audit and ensure they get a 100% score
  • Update the social SEO settings to match meta data and add a personalised image
  • Add a short description under the category heading - use all relevant keywords. Ensure it makes sense
  • Under Advanced tab fill in the showing auto generated Canonical URL and custom breadcrumbs boxes
  • In the Content Analysis add all your new keywords from the list you created above in the Keyword Test Tool
  • Scroll down and add your schema | Validate your schema
  • Update
  • Then check any issues you have in your "Should be Improved" options - fix what you can
  • Then run your updated category page through your own technical SEO Support Worksheet - URL Report
  • Open a word document and save in it the following -
    • Meta Title
    • Meta description
    • Canonical URL
    • custom breadcrumbs
    • New keyword list
    • Schema
  • Once completely satisfied move on to next category or category business listings

SEO Business Listings Updates

You will then want to update the current free business listings in the categories as follows -

  • Go to All Export
  • Specific Post Type | Businesses
  • If practical filter to your categories or main section links
  • Export | Confirm and Run
  • Click to download as CSV
  • Open and save as an excel workbook as this is easiest to work in (you'll need to convert back to a CSV before reuploading below)

Once you've exported your business listings, if you've been able to filter them just check otherwise you'll need to now filter to get the listings just in the categories you are updating

  • Firstly View | Freeze Panes and freeze your top row and make it bold (just makes it easier to update)
  • Then filter by the categories you are updating under column BZ
  • Then copy and paste the filtered list into a new spreadsheet (paste as values)
  • Again freeze your top row to make it easier to manage
  • Then go to your new sheet with the listings to update and add from the content in your word document created above as follows -
    • SEO Press Meta Title - column W
    • SEO Press Meta description - column X
    • SEO Press Canonical URL - column Y
    • SEO Press custom breadcrumbs - column Z
    • Same as above for title and description in columns AA and AB for Facebook and AD and AE for Twitter
    • Target keyword list - column AW
    • Schema - column CA
  • Then make sure columns are filled in as follows -
    • Column BL has the company slug
    • Column BW has the address
    • Column BY has the suburb
    • Column BZ has the correct category
    • Column CD has specific suburb, eg Orewa, Silverdale, Whangaparaoa
    • Column CH - again repeats the keyword list
    • Column CJ repeats their business address in full
    • Column CQ has the business name in it (this is important as it is the column used by search)
  • SAVE your new sheet as a CSV worksheet

You will then re-import the updated listings as follows -

  • All Import | Upload a file
  • Choose your new SCV spreadsheet
  • New Items will be "Businesses"
  • You will then need to track the columns to the right fields
  • Import

Then check by viewing 2-3 of the newly imported business listings

Also check the directory page on site looks correct

Also just check a couple of the new listings view by putting their slugs in the URL and seeing what is viewed

Reindexing Pages

You will then want to get your updated category pages reindexed by Google by -

  • Go to Analytics
  • Open Search Console
  • Left column near top go to URL Inspection
  • Enter your updated page URL
  • Request Indexing

Wait and Retest

Then diarise a task for 2 weeks later

When this comes up reopen your original Linku2 Internal Keyword Test Tool and compare results

If the results produce what you want to see you can move on to Stage 1 of the Sales Process

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