Features - Promotion Checklist

This Promotion Checklist is tailored to your 4-week cycle for the "Feel Great – Inside and Out" Feature, which runs from 16 March to 13 April 2026. It ensures you hit all the high-value touchpoints for your clients without overwhelming your schedule.+1

📋 Feature Promotion Checklist: Feel Great – Inside and Out

Week 1: Launch & Awareness (16 March – 22 March)

Goal: Introduce the Feature theme and your "Sponsor" clients to the community.

[ ] Website Update: Ensure all SMART Plan clients have their linked acknowledgments on the Feature home page.
[ ] Ad Placement: Upload scrolling adverts for Premium and Deluxe clients.
[ ] Facebook Launch: Post the "Autumn Reset" blog link on the Hibiscus Coast page.
[ ] Newsletter: Send the first promotional link to your list of 5,000+ locals.

Week 2: The Expert Deep Dive (23 March – 29 March)

Goal: Showcase the knowledge of your Premium and Deluxe clients.

[ ] Expert Spotlight 1: Post a dedicated Facebook link to an expert blog submission (e.g., Hear Again or Coast Acupuncture).
[ ] Client Tags: Ensure Standard clients get their tagged mention in a general community post.
[ ] Facebook Story: Share a "Quick Tip" from one of your Feature blog posts to the Linku2 Hibiscus Coast page.

Week 3: Community Connection (30 March – 5 April)

Goal: Boost engagement and keep the Feature top-of-mind.

[ ] Community Poll: Post a "What's your favorite way to stay active on the Coast?" poll on Facebook.
[ ] Expert Spotlight 2: Post the second expert blog submission (e.g., Snowplanet or Northern Arena).
[ ] Classified Shout-out: Publish the shared social post for any Classified advertisers.

Week 4: Final Call & Pivot (6 April – 13 April)

Goal: Drive final traffic and start the transition to the next Feature.

[ ] Final Recap: Post a "Best of the Feature" summary on Facebook with links to all client articles.
[ ] Newsletter Reminder: Include a "Last chance to check out our Feel Great guides" section in your weekly mailer.
[ ] Next Month Tease: Start hinting at "The Golden Years" Feature to prime your audience for late April.+1

Post-Feature: The Value Wrap-Up

Goal: Solidify trust and prove the SMART Marketing strategy.

[ ] Analytics: Pull the "Hit" stats for the Feature pages.
[ ] Hit Reports: Send the Impact Reports to your SMART Plan and Classified clients.
[ ] Renewal Check: For those on 6-month terms, confirm their inclusion in the upcoming "Home Sweet Home" Feature.+1

Why this works for you:

Structured Engagement: It breaks the promotion into manageable bites, helping you overcome that "marketing block."
Delivers on Promises: It ensures Deluxe and Premium clients get their specific advert placements and social shares as promised.
Supports the Brand: Consistently using the "Go Local, Grow Local …" trademark reinforces your community authority.