Before you even start the set up you might want to go to clients from the previous holidays and just see if they want to sign up again straight away. This means you can then upload as you go eg adding them in the blog post.
First set up a folder with a Google shared excel spreadsheet for the latest holidays. Use this Holiday Spreadsheet Template (located in Drive folder). Once you download this, save a copy in your Google Drive to use.
Once you've opened the template and enabled editing, make a copy with the holiday date in the title, eg call it Holiday Spreadsheet - eg, April 2025 and save it to a new folder you set up for that holiday period. This will be:
Then set up giveaways post - see if you can get prizes donated or sponsored and upload and make page and form live.
You should find this already been done at the end of the last holidays in which case just check all is correct and form working etc.
Check –
Then change from School Holidays Fun archives category in right column to School Holiday Fun category.
You need to then go to the School Holidays Giveaways congratulations page and move this to the archives category.
Go to the page and fill in a test entry to check this works and to check notifications are coming into your things to do gmail label. If it doesn't click the tool on the right side of the gmail search bar and set up a filter. Then test again.
REMEMBER to now go and do the same as above in the Linku2 site.
In the Linku2 backend follow above for -
Then set up -
When changing the page and group banners check the images from the page/group photos already in Facebook or create a new one. If you have a generic banner you may wish to leave this.
Set up an event for the holidays through the page, link the group to the event
Then you can get your social media sharing schedules sorted, so ...
You will be adding social posts to share in your general sharing schedule for that month.
For each holiday period you will set up two Facebook and Instagram posts per client (one a static post and one a video post) approx 2-3 weeks apart depending on the start date of that particular client advertising and the length of the holidays. You may add more as you see fit.
However in Summer holidays you will set up 3-4 posts being a static | video | static again about 2-3 weeks apart.
As each client comes on board you will create (in their set up process) at least the first 2 posts (in Summer you can't set up the third as you'll want to change the FB open graph image on their backend page SEO and you can't do that until after the first static post has been posted (the video post doesn't use the image so is different - you have to create your videos or use past ones).
Therefore you can set up both social posts for all holidays (except Summer) at the start and Summer note to change the OG image, update and schedule post about a week or so after the video post has published.
Then go to -
Firstly -
This Automation will contain the following templates -
Make sure they are put in the "School Holiday Client" tag and taken OUT of "School Holidays" tag otherwise they might get caught up in the school holiday marketing automation
When setting up a client for school holidays below are the places they should be added according to their Plan. Copy each list into a task in the appropriate holiday Board to complete.
REMEMBER to also add the client scrolling adverts in the Linku2 site to -
If they are a Hamilton client you will also need to update all their business details in Linku2 (note only need to add North Auckland clients if they have a specific Hamilton location as the links for North Auckland in the Linku2 site go directly to the HBC site pages).
Remember to add any clients you need and change their Plan in the Linku2 site too.
Businesses may opt to just take a classified advert at $55 + GST - if so, CLICK HERE and select the School Holidays Activities category