When referring to any Linku2 websites there are 2 terms to keep in mind –
Backend – where all the site work is complete and actions taken and managed by the Licensee, Managers and any contractors
Frontend – What a site visitor (member of the public) sees when looking at the site online
For the purposes of division for our Linku2 sites keyword sites are divided into -
Regions
Districts
We have based our Regions and Districts as follows –
From the Frontend user interface from which site visitors view the site – There are 16 Regions
From the Backend site management – The above 16 Regions are further sub-divided into 27 Regions (eg Auckland becomes 2 Regions being North Auckland and South Auckland).
Regions both from the frontend and backend are further sub-divided into 64 Districts, eg
Auckland in the frontend has 8 Districts being -
Rodney, Hibiscus Coast, North Shore, West Auckland, Auckland Central, Hauraki Gulf Islands, East Auckland and South Auckland.
Auckland in the backend still has 8 Districts but is sub-divided into -
North Auckland: Rodney, Hibiscus Coast, North Shore and West Auckland; and
South Auckland: Auckland Central, Hauraki Gulf Islands, East Auckland and South Auckland)
The reasons for the greater number of Regions in the backend site management from 16 to 27 are –
To allow for more targeted advertising for clients
To make advertising more relevant for the end user (eg they don’t want a North Shore holiday programme if they live in Papakura!)
To allow for greater income for Licensee
To ensure a Region isn’t too large an area for a Regional Manager to cover
School holidays promote two types of activities -
School holiday programmes, eg sKids April holiday programmes, National Youth Theatre holiday workshops
Generic family activities which run all year, eg Snowplanet, Chipmunks, minigolf, etc
In New Zealand there are 4 x school holiday periods over a year consisting usually of -
Linku2 Regions are further divided into Districts, again closely based around the New Zealand government geographical Districts. There are a total of 64 Districts.
Therefore, the structure of Linku2 School Holidays is as follows -
Frontend User Interface Regions (16 viewed on site): Northland,Auckland, Waikato, Bay of Plenty, Gisborne, Hawkes Bay, Taranaki, Manawatu-Wanganui, Wairarapa, Wellington, Nelson-Tasman, Marlborough, West Coast, Canterbury, Otago, Southland
Backend Linku2 Regions (27 for management): Far North, Whangarei, Auckland North, Auckland South, Thames-Coromandel, Waikato, King Country, Taupo-Rotorua, Tauranga, Eastern Bay of Plenty, Gisborne, Ruapehu, Wanganui, Manawatu, Taranaki, Hawkes Bay, Wairarapa, Wellington, Nelson-Tasman, Marlborough, West Coast, Canterbury North, Mid-Canterbury, Canterbury South, Dunedin, Queenstown-Lakes, Southland
Districts (64) split as below -
North Island
Northland (2 LU2 Regions) a. Far North (2 Districts) • Far North • Bay of Islands | Kerikeri b. Whangarei (3 Districts) • Whangarei • Kaipara District • Hokianga District
Auckland (2 LU2 Regions) a. Auckland North (4 Districts) • Rodney District • Hibiscus Coast • North Shore • West Auckland b. Auckland South (4 Districts) • Auckland Central • Hauraki Gulf Islands • East Auckland • South Auckland
Waikato (4 LU2 Regions) a. Waikato (4 Districts) • Hamilton • Waikato: Huntly | Ngaruawahia | Raglan • Waipa | South Waikato : Cambridge | Te Awamutu | Tirau | Tokoroa • Matamata-Piako: Matamata | Morrinsville b. Thames-Coromandel (2 Districts) • Thames | Coromandel Peninsula • Hauraki: Ngatea | Paeroa | Waihi c. Taupo-Rotorua (2 Districts) • Taupo District: Lake Taupo | Turangi • Rotorua d. King Country (1 District) • Otorohanga | Te Kuiti | Waitomo
Bay of Plenty (2 LU2 Regions) a. Tauranga (1 District) • Tauranga | Mt Maunganui | Papamoa | Western Bay of Plenty b. Eastern Bay of Plenty (1 District) • Eastern Bay of Plenty: Kawerau | Whankatane | Opotiki
Gisborne (1 LU2 Region) a. Gisborne (2 Districts) • Gisborne • East Cape
Hawkes Bay (1 LU2 Region) a. Hawkes Bay (2 Districts) • Napier • Hastings | Wairoa | Central Hawkes Bay
Taranaki (1 LU2 Region) a. Taranaki (2 Districts) • New Plymouth • Stratford | South Taranaki
West Coast (1 LU2 Region) a. West Coast (3 Districts) • Buller – Westport | Lewis Pass • Grey – Greymouth • Westland – Hokitika | Franz Josef | Haast • West Coast National Parks
Canterbury (3 LU2 Regions) a. Canterbury North (2 Districts) • Christchurch | Banks Peninsula • Canterbury North: Kaikoura | Hurunui | Hanmer Springs | Selwyn | Waimakariri b. Mid-Canterbury (1 Districts) • Ashburton | Timaru c. Canterbury South (1 District) • Mackenzie | Waitaki | Waimate | Tekapo
Otago (2 LU2 Regions) a. Dunedin (3 Districts) • Dunedin • Central Otago | Alexandra • Oamaru b. Queenstown-Lakes (2 Districts) • Queenstown • Wanaka
Southland (1 LU2 Region) a. Southland (4 Districts) • Invercargill • Gore • Te Anau | Milford Sound | Fiordland • Stewart Island
Population Guides
North Island Northland (200,000) - Auckland (1,720,000) - Waikato (510,000) - Bay of Plenty (345,000) - Gisborne (52,000) - Hawkes Bay (182,000) - Taranaki (127,000) - Manawatu-Wanganui (257,000) - Wairarapa (100,000) - Wellington (450,000)
South Island Nelson-Tasman (113,000) - Marlborough (52,000) - West Coast (33,000) - Canterbury (650,000) - Otago (248,000) - Southland (103,000)
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