School Holidays Set Up - Linku2 Limited

School Holidays Set Up Procedure

Contact Previous Clients

Before you even start the set up you might want to go to clients from the previous holidays and just see if they want to sign up again straight away. This means you can then upload as you go eg adding them in the blog post.

SET UP SPREADSHEETS

First set up a folder with a Google shared excel spreadsheet for the latest holidays. Use this Holiday Spreadsheet Template (located in Drive folder). Once you download this, save a copy in your Google Drive to use.

Once you've opened the template and enabled editing, make a copy with the holiday date in the title, eg call it Holiday Spreadsheet - eg, April 2025 and save it to a new folder you set up for that holiday period. This will be:

PAGE SET UPS - GIVEAWAYS AND SOCIAL

Then set up giveaways page - see if you can get prizes donated or sponsored and upload and make page and form live.

Giveaway post set up –

You should find this already been done at the end of the last holidays in which case just check all is correct and form working etc.

Check –

Forms | Check you have a new form with shortcode (note form number - you can click to copy the shortcode before you leave the form)
Check form settings | Scheduling & Restrictions - start and end dates/times
Go to email notification and put in holiday date for entry submissions
SAVE
Remember to click on the form shortcode at top to copy it
Go to your Giveaways page
Check all good and check correct form shortcode

Then change from School Holidays Fun archives category in right column to School Holiday Fun category.

You need to then go to the School Holidays Giveaways congratulations page and move this to the archives category.

REMEMBER to now go and do the same as above in the Linku2 site.

In the Linku2 backend follow above for -

Check your form is created for the new holidays
Then update the Giveaways page and make sure you have the new form shortcode entered
Then go to the Oxygen | Templates | North Island and change the link in the "Enter our Latest Giveaways!" button to the Giveaways page
Also go to the Linku2 School Holidays page and change the Giveaways button link.

FACEBOOK UPDATES AND SM SHARING SCHEDULE SET UP

Then set up -

Facebook page banner
Facebook group banner; and
Facebook vent for holidays.

When changing the page and group banners check the images from the page/group photos already in Facebook or create a new one.

Set up an event for the holidays through the page, link the group to the event

Then you can get your social media sharing schedules sorted, so ...

SOCIAL MEDIA SHARING

You will be adding social posts to share in your general sharing schedule for that month.

For each holiday period you will set up two Facebook and Instagram posts per client (one a static post and one a video post) approx 2-3 weeks apart depending on the start date of that particular client advertising and the length of the holidays. You may add more as you see fit.

However in Summer holidays you will set up 3-4 posts being a static | video | static again about 2-3 weeks apart.

As each client comes on board you will create (in their set up process) at least the first 2 posts (in Summer you can't set up the third as you'll want to change the FB open graph image on their backend page SEO and you can't do that until after the first static post has been posted (the video post doesn't use the image so is different - you have to create your videos or use past ones).

Therefore you can set up both social posts for all holidays (except Summer) at the start and Summer note to change the OG image, update and schedule post about a week or so after the video post has published.

Update "extra" Promotions

Then go to -

Your blog posts for the areas you have one for and update for the latest holidays (You'll add each client links as they sign up in the client upload procedure but you can add any you already have).
Add a recurring event in the Linku2 Hibiscus Coast calendar and link to the directory school holiday programmes page.
Note to distribute any posters you may have
Update Auckland Google Things to Do map (put all clients at top with full links, logo and description)
Pin the updated blog posts to top of all relevant local FB pages and groups
Make sure you have all client side ads in the Giveaways page scroller
Create a Tiktok post

AUTOMATION EMAIL CHECKING

Firstly -

Check through Contacts List | Activity Providers and make sure there are no contacts in the specific tag you are updating "School Holidays Marketing" - all contacts (except those already confirmed as clients) should be in the "School Holidays" tag.
Clients already signed up should be assigned tag "School Holiday Client", take out of "School Holidays" tag and NOT go into the marketing tag.
Go to your School Holidays Marketing automation and update all dates and any other relevant information (eg month of holidays, check all content)
Then publish the Automation
Then filter by tag "School Holidays", just check no clients have still been left in this tag
Then bulk add tag "School Holidays Marketing"
This will trigger the Automation
Remember to take out any businesses from this tag when they then sign up

This Automation will contain the following templates -

1st email contact
2nd email contact
Friday before start of the holidays (holidays have started)
4 days before end of holidays (last days for prize draw)
10 days after holidays (report holiday stats)

CLIENTS

Make sure they are put in the "School Holiday Client" tag and taken OUT of "School Holidays" tag otherwise they might get caught up in the school holiday marketing automation

When setting up a client for school holidays below are the places they should be added according to their Plan. Copy each list into a task in the appropriate holiday Board to complete.

Where listings/ads added for School holidays

Upgraded listings in the following site pages - School Holiday Programmes and Activities and Things to Do pages according to their school holiday plan eg Premium, Deluxe or Standard (same as HBC plans)
Ensure layout is same as HBC listings
Acknowledgement linked listing in School Holiday Fun Feature
Add into all the following Sliders (up to 6 ads depending on Plan) -
- School Holidays Feature side adverts (and also in sticky top if Premium listing) (note these are also the sliders that appear for directory Education section so no need to repeat. Also appear in School Holiday Fun Feature)
- Travel, Tourism and Local Activities side adverts (and sticky top if Premium)
- It's All About the Kids Feature side adverts (and sticky top if Premium)
Businesses with Linku2 SMART Plans (Premium or above) get a 10% discount
Add a FREE featured classified advert in "School Holiday Activities" category
Inclusion in social media programme (all posts shared) - Facebook and Instagram
Upgrade listing in Google My Maps and note map views to put in stats for the first client you do then upload the map to the Education pages template and other relevant templates above (eg School Holiday Fun Feature)

REMEMBER to also add the client scrolling adverts in the Linku2 site to -

North Island holiday programmes banner
Waikato side ads (if in Hamilton)
North Island side ads
Waikato holiday programmes (again if in Hamilton)

If they are a Hamilton client you will also need to update all their business details in Linku2 (note only need to add North Auckland clients if they have a specific Hamilton location as the links for North Auckland in the Linku2 site go directly to the HBC site pages).

Remember to add any clients you need and change their Plan in the Linku2 site too.

Classified

Businesses may opt to just take a classified advert at $55 + GST - if so, CLICK HERE and select the School Holidays Activities category