When planning a Linku2 Feature things to keep in mind –

• Length of time the Feature will run
• Topic
• No of clients that will be part of the Feature
• No of potential blog posts you will be using

Choose your posts (or get from client input)

As you write/update material extract pieces of it to repurpose. One post can quickly become five or more without much extra time.

Make sure you create images to the right sizes for the social channel you are going to post to

Work out your schedule, eg if you have 7 blog articles and 12 clients to promote over 4 weeks a potential distribution schedule could be –

• 28 days promotion period
• Last post must be min 3 days before promotion ends, eg on day 25, and last client promo one day before end, eg on day 27
• 7 posts / 25 days = posts for blog articles on days 1, 5, 9, 13, 17, 21, 25.
• 12 clients / 27 days = client promos on days 2, 4, 6, 8, 10, 12, 14, 16, 18, 20, 22, 24 (every second day around article posts allows for up to 13 client promos)

Add these into your calendar schedule then work on the angle | post content | platform for promotion

Then complete a sharing schedule, eg sharing each post and promo to min 6 groups over the period, in the above scenario this would be 114 shares over the 28 days, eg 4-5 shares per day or 8-10 shares every second day.

Shares should be scattered over the time period so add into sharing schedule by adding date next to the group – then the person who does the share can add their initials once the share is complete.

Use your –

• Feature Summary
• Features Content and Sharing Schedule for article/promo publishing and shares

Once prepared share the calendar and sharing schedule to those who are going to share with you.

STEP BY STEP GUIDE

Preparation and marketing -

At start of Feature –

At end of Feature –