Objective: To oversee the complete lifecycle of a school holiday promotional period, from initial hub setup and client onboarding to daily social sharing and final reporting.
Step 1: Campaign Preparation & Outreach
- Procedure Link: School Holidays Set Up
- Description: The initial launch phase. This involves setting up holiday pages such as Giveaways, updating "Your School Holiday Hub" dates, brainstorming general holiday blog topics (like zero-dollar activities) and upload, set up of social media profiles/groups and sending out outreach emails to potential advertisers to secure bookings before the holidays begin.
Step 2: Onboarding & Content Creation
- Procedure Link: School Holiday Client Set Up Procedure
- Description: Actioned every time a new client signs up. This covers loading the client’s directory links, generating their multi-platform social media posts and share snippets using your custom Gemini Gem, and staggering their posts on the main page schedule.
Step 3: Ongoing Promotion & Visibility
- Procedure Link: School Holidays Social Sharing Procedure
- Description: Your daily operational rhythm during the campaign. This outlines the exact side-by-side method for using your Master Pod Schedule and Pod Check-Off List to share live client posts into targeted local Facebook groups without losing track.
Step 4: Wrap Up & Review
- Procedure Link: School Holidays Closing Procedure
- Description: The final teardown phase once the kids go back to school. This involves removing the feature from the main site, pulling final reach and engagement stats from Meta Business Suite, and sending the final successful wrap-up email to all participating clients and uploading new stats to stats page.
☀️ SPECIAL NOTE: SUMMER HOLIDAYS ONLY
Because the summer school break is significantly longer than the standard 2-week term breaks, an additional reporting step is required to keep clients engaged and aware of our ongoing work.
- Procedure Link: School Holiday Client Mid-Term Report - Summer
- Description: Halfway through the long summer break, compile current engagement stats and send a mid-term check-in to clients so they know their campaign is actively performing.
