BACK TO SCHOOL HOLIDAY PROCEDURES

PREVIOUS CLIENT UPLOAD - Previous Clients for School Holidays (Approx 1 hour)

Upload Checklist

Download and use this checklist for each previous and new client uploaded.

Automation Update

If your Automations are active the first thing to do is -

  • Go to the Automation they are currently in (probably Apply Tag: Previous Client - District) | View Reports
  • Manually take them out of this Automation otherwise they will stay in both – this is very important
  • Then go to their Contact listing - remove the previous client tag and add the client tag. Then under the Emails tab scroll down and check they are out of the previous automation and you've just activated the client automation.

Then get any images you need etc from the client or their FB page or website. Then go to your holiday spreadsheet and add the business as an Advertiser

Canva Updates

Go to Canva and create the following images –

  • FBOG (Facebook Open Graph) – 600 x 314 px – you will use this same image for both under the Social tab and for your side advert - if Summer holidays create 2 x of these images for two separate posts
  • If a Sponsor create top banner – 800 x 150 px
  • Any images you want to include in the client page
  • Create a Facebook Video image (use the template size as it won't work otherwise) for a video post

NOTE: You may wish to use some previous images for the above so see what you have on file for the client.

WP Updates

Go to WordPress -

  • Go to your current listing in Businesses
  • Add the client tag in the right column (this makes it easier if you are just searching for current clients under Business)
  • Change membership and do page updates
  • Check all SEO links and images including social FB (fbog – 600 x 314 px) and Twitter links
  • UPDATE

If you change your social image, get Facebook to update its cache by -

  • Updating your listing
  • Go to top of the Facebook social section and click on the “Ask Facebook to update its cache” link
  • Once in click on “Scrape Again”

Go to -

Sliders | Find your Region slider

You may already have an image in the paused slider in which case just check details and set up new scheduling; or select File from your Computer

If adding a new image,click on the modify pencil in the top right corner of your image and –

  • Change your Title
  • Add your Alt text
  • Add your URL link
  • Tick open URL in new window
  • Tick schedule slide
  • Enter your start and end date and time
  • Save Metadata
  • The exit out

If you are also adding a Sponsor banner go to your Slider for this too and repeat above. If this is not being done before the Automations are activated (eg clients who have signed up later) try and set up as many clients as possible at one time as you will need to set up with new tags and Automations so you can then keep them together in the new tag and Automation.

Then go to the Giveaway page slider -

  • Activate just your client slide
  • Also re-activate whole slider from schedule option in left menu (if it’s not already active)

Then go to the School Holiday Dates page slider -

  • Activate just your client slide
  • Also re-activate whole slider from schedule option in left menu (if it’s not already active

Other WP and External Updates

Blog Posts

Go to any area blog posts you will be promoting for things to do in the area and add a short sentence, link and linked advert

Other Site Listings

If a North Shore or Hibiscus Coast business go to backend of each site - find the business listing under Businesses, update (you'll need to copy text from online SH page) and make a Deluxe listing

Event Calendar Listings

Submit an event for the whole holidays (as multiple events) in both the Linku2 Hibiscus Coast online calendar and the Linku2 North Shore online calendar (in each description link to the relevant school holidays page as follows - Hibiscus Coast and North Shore) and any other calendars as you get going.

Google My Maps Updates

Go to each relevant Google My Maps -

  • First note current map views and put in stats page to compare at end of holidays
  • Then update and put any clients in recommended at top
  • Then Preview | Share | Embed on site and get the embed code
  • Go to your template in back end and upload new code in relevant code block (remember to change the width to 100%)
  • Apply code | SAVE
  • Just check updated on the live site

(If you do not do the technical backend management of the site ask the Technical Manager to do this for you)

Tiktok

Note to add to a client tiktok post a few days before the holidays start

Featuring Holiday Page links on Facebook Area Profiles

Then in Facebook go to each area profile you have and again do a post referring to and linking to the relevant area page(s) and then pin each post to featured.

The Facebook profiles and pages to link to are -

Featuring Blog Posts on Facebook Groups

Get link for the blog post and pin at the top of all relevant Facebook groups. To do this -

Calendar Listings and pinned posts for North Shore and Hibiscus Coast only

For North Shore and Hibiscus Coast submit a repeat calendar event for each of the days of the school holidays with a link to the relevant HBC or NS page in Linku2 School Holidays. Submit these at -

Then go to Facebook and go to the pages for the above and add a pinned feature post linking to the relevant calendar submission once this is approved. Pages to add posts to are -

If you do not manage these pages ask for permission from the admin to post and pin for you.

Listings on Linku2 Hibiscus Coast and Linku2 North Shore

Request permission for Deluxe links to be added for your clients to Things to do and School Holiday programme pages on Linku2 Hibiscus Coast and Linku2 North Shore. You will probably need to pay a 10% commission for this but also request a post or share is also done for each client too. You will then be able to share these posts. Pages are -

Newsletter links

Add a relevant link to each client in the User automation emails for their regions.

CRM Updates

Change of Tags and Automations and Report

First get all the separate clients tasks done above. Then once all done -

  • Go back to Contact CRM | recheck you took them out of the Apply Tag: Previous Client Automation and put them in the Client automation
  • If this is the first client you are setting up for these holidays first go to Emails | Email Templates | CLIENT OPENING REPORT - Reporting new links and update holiday dates in first paragraph and date promo will end at the end of the email (5 lines up) and just check for any other changes – if it’s not the first client your template will already be up-to-date - check the links are correct as you upload into the Reporting template

Analytics and Social

Analytics

Go to Analytics | Search Console | Search Results | URL Inspection | add your URL in the search | Request Indexing (as your page has changed)

Hootsuite and Sharing Schedules –

  • Open your holiday sharing schedules
  • Open Hootsuite
  • Create and schedule in first a static FB post for the client usually asap
  • Then (depending on holiday length and when their programmes might run) - approx 10 days to 2 weeks later schedule a video post
  • Add the business name, advertising dates and scheduled date and time of the post and shared post content rows - in the post link row just put "Will be added once published" - then as each post publishes replace this with the link for the sharers to use
  • You can then share the schedules with your team of sharers

Xero Invoicing

Go to Xero -

  • Go to contact
  • Create invoice
  • Remember to add the Region tracking tag (to do this you may need to switch to the classic layout of the invoice to get the relevant column showing)
  • Send direct from Xero
  • Make sure you have added them in the “Client” Xero contact group

Final Checklist

Previous Client Upload Final Checklist

Click this button to download your checklist and make sure you've completed all tasks.

Have you?

  • Check metadata and client tag in Businesses?
  • Checked their live pages and links?
  • Set up a social media post?
  • Checked they have the right tags/Lists in Contact CRM?
  • Added them to the "client" Automation?
  • Reported to the client?
  • Invoiced them?

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